The Work Acquisition Monster – Is it sucking the innovation and creativity out of your operation?


The economy is slow so you push your team to fill the funnel. The economy is picking up so you push your team to fill the funnel. Faster, Faster, Faster…More number crunching, more proposals, more projects. The endless appetite of the Work Acquisition Monster drives you to pull more of the team into keeping the beast at bay. Everyone is in such fast motion that the team goes into autopilot mode and cranks it out to bring it in.

Have you taken the time to look at the process from your clients side? Has the monster created a gravity and atmosphere of its own where the speed your team is running at is keeping the innovation and creativity from coming to the surface? Have you allowed for any Margin in your Time Planning? Without time for the team to breath and clear their minds, is it any wonder why everyone is just turning out the same old tired stuff. When everyone is in charge of keeping the monster happy, does the client or potential client get to see the best you can be?

I heard an interesting story of how Paul O’Neil, past CEO of Alcoa from 1987 to 1999 took on plant safety as his small kernel to improve the overall company financial picture. At first glance, it sounds like a stretch that improving safety would improve employee moral which in turn would improve the bottom line. Odd thing is, it worked, and in a big way (See link to the story). Alcoa grew from $3 Billion to $27.5 Billion in revenue and profitability from $200 Million to $1.4 Billion during that same period. (of course, I assume this was not the only factor)

What small habit can you instill into your team to find the small kernels of innovation and creativity? Can it help your team kick into warp drive to break from the monster’s forces? As Jay Baer said at Content Marketing World 2013, “Innovation does not respond to meeting requests”

Shoot me a note with your thoughts.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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