Good news for my Printer friends! There may still be life for those presses… In a recent post from Joe Pulizzi of Content Marketing Institute, he noted that since everyone has moved out of print it may be the best place to be with your content. Your old ink on paper is now a Content Channel. Here is Joe’s finding and take…
“6. Seven in 10 B2B Marketers do not use print distribution in their content marketing: What if I told you that you could communicate with customers through a channel where they would almost surely see your message — and it’s a space where most of your competitors wouldn’t be? Welcome to the world of print.
My take: This amounts to a big opportunity for marketers who want to test out print as a viable content channel.” See full Article: http://bit.ly/15vM7gO
Now get out there and find some work for those lonely presses!