A Note From the Cloud – Apology & Thank You

A Guest Post from my Old Friend…The Cloud I Am The Cloud…Sorry Mr. Snowden, NSA Directors, I needed some physical beings to take the fall for me, as humans were getting a little too close for my comfort. http://www.reuters.com/article/2013/10/16/us-usa-nsa-transition-idUSBRE99F12W20131016 Eric Schmidt of Google, good job at using the NSA to deflect away from both of us. […]

Trying to be Everything to Everybody – Would Ray Kroc be Proud?

Can trying to be…everything to everyone, everywhere; all of the time… kill your business? From what I have seen over the past few years this strategy has not been working for McDonalds. Another road trip and another stop at McDonalds for a coffee (since no Starbucks is to be found out here!) This scene plays over […]

Adapt or Die…Delivery Expectations Are Not Going to Wait for You – Top 10 Mega-Trends in the World of Material Handling and Logistics

Although this article is written from a warehousing and logistics perspective, these trends are going to affect your business no matter what you sell or distribute! Top 10 Mega-Trends in the World of Material Handling and Logistics. Source – Modern Materials Handling Magazine February 2014 issue – http://bit.ly/1lWepKY

Who Just Claimed my Bottle Deposit?

Flying back from California yesterday, I am looking at the label on the empty (overpriced) bottle of water I am holding and noticed the State return deposits listed. My mind drifted back to an old Seinfeld episode where Kramer and Newman run off with a postal truck to Michigan where they intend to “Cash In” with […]

The Work Acquisition Monster – Is it sucking the innovation and creativity out of your operation?

The economy is slow so you push your team to fill the funnel. The economy is picking up so you push your team to fill the funnel. Faster, Faster, Faster…More number crunching, more proposals, more projects. The endless appetite of the Work Acquisition Monster drives you to pull more of the team into keeping the […]

Print Media – Big Opportunity Content Channel!

Good news for my Printer friends! There may still be life for those presses… In a recent post from Joe Pulizzi of Content Marketing Institute, he noted that since everyone has moved out of print it may be the best place to be with your content. Your old ink on paper is now a Content Channel. Here is Joe’s […]

Wendy's – Marketing Strategy or Marketplace Understanding?

In my travels, I run into an occasional Wendy’s restaurant for a quick bite to eat. I’ve noticed the lunch and dinner patrons appear to skew towards the older side. This got me to thinking about what was going on here. Was this a planned effort on Wendy’s part? Has their marketing department drawn this […]

Preserving the Printed Word

This afternoon, I was visiting with the curators of the Rock Island, Illinois Public Library regarding a review of their preservation and risk management goals for their Historical Archives room. What I noticed as I walked into the facility was the number of Internet Stations in the main reading room. The staff I was meeting […]